It is well known how colours are a very powerful COMMUNICATION TOOL: they are of great importance especially in marketing, as an identifying and fundamental element for the brand.
Colours define the very identity of a brand, represent its image and convey a precise message: if well designed, we just need a glance and here is that image clearly created in our mind, which we associate with the relative brand even before reading its name.
With the painting service of our busbars, where requested by our customers, also this aspect linked not only to an aesthetic factor, but also to the communication strategy of a given brand, providing an element of distinctiveness and recognition.
Had you already identified the brand in question in the photos?
We are obviously talking about the famous European chain LIDL, to which we have supplied our GDA busbars for the distribution of electricity at a DATA CENTER in France.
The busbars in question have been painted with the typical colors of the brand, a mix that we cannot fail to immediately connect to the image of Lidl that we all know.